It’s interesting how necessity creates new norms. That applies to the growing interest in teledentistry and why it’s essential to consider how to market and promote your teledentistry services.
You might still be toying with the idea of adding virtual visits to your dental practice or DSO. If so, you’ll join the surge of dental providers who are already seeing the benefits.
Oral Health Group sees a post-pandemic future for teledentistry.
This is good news if you desire to ride the virtual dental care wave. But your energy for teledentistry requires communicating its value to your patients.
Patient-centric innovation - whatever the mode - helps patients improve their oral health. That goal aligns with teledentistry and the virtual dental care environment.
Primary access to dental care
Some patients, such as those in remote or rural areas, lack access to dental care. The same applies to those with disabilities or those who for perceived safety reasons choose not to risk a visit to a dental office.
Teledentistry creates an available (and safe) solution for remote or otherwise compromised patients.
Convenient access to dental care
It’s common for patients to postpone, delay, or avoid a dental visit because of their schedule. Work, time issues, and general busyness create inconvenient barriers to care.
Teledentistry provides a time-sensitive option for patient consultations, exams, emergency care, triage, and follow-ups.
Efficient provision of dental care
As a dentist, your in-office schedule is limited to available appointment “blocks.” Pushing a patient appointment out to a future date could impact their health and/or their connection to your practice.
Teledentistry adds another layer to your schedule without requiring an available “chair,” in-office form completion, and pre-appointment details (e.g. image reviews, procedure
Access, convenience, and improved in-office efficiency are core benefits of teledentistry. It’s essential that your patients know they have another option for their dental care.
And that’s why you must be strategic about marketing your teledentistry services.
You can dabble in teledentistry here and there. But assigning it a visible place on your website will up-your-game.
Peak your patient’s and site-visitor’s curiosity by adding it to your primary navigation menu. Front-and-center visibility will increase the potential for a visitor to click and explore your virtual care solutions.
Here are few digital ideas to make the most of your site’s teledentistry portal.
Search results for teledentistry are on the rise. You’ll want to be in a position to benefit from related searches.
Teledentistry themed (and keyword focused) content on your dental practice’s blog page and social media channels is essential to maximizing SEO around the service.
Real-life perspective can help an on-the-fence patient decide to give teledentistry a try. Patient reviews provide user-based insight into what they can expect, how a virtual visit works, and their overall experience.
Social proof is a strong point of reference for today’s consumers. Your dental patients will not only hear about teledentistry’s benefits from you, they will hear from others about the service’s time savings and ease of use.
The more patients know about teledentistry benefits the more curious they will become. Create a buzz-worthy virtual dental care environment and you’ll give patients a compelling reason to use it.
Explore these resources for increased insight into the optimism around teledentistry and marketing its patient benefits:
3 Phases of Teledentistry Best-Practices for 2022
5 Simple Ways to Promote Teledentistry in Your Dental Practice
Teledentix is an innovative, turn-key teledentistry solution created by Virtual Dental Care. The all-in-one platform will enable you to adapt teledentistry to your patient care and extend your services beyond the walls of your dental practice…and improve your patient care in the process.
LEARN MORE about the Teledentix platform.
[1] https://www.cardinaldigitalmarketing.com/blog/teledentistry-marketing-best-practices/
[2] https://www.cardinaldigitalmarketing.com/blog/teledentistry-marketing-best-practices/